At a time when America’s obesity rate has become an epidemic, one company has triggered a booming health and wellness revolution.

More than 3,000 people every day are committing to achieve their weight-loss and fitness goals through the Body by Vi^TM 90-Day Challenge.

Created by ViSalus, the Body by Vi^TM 90-Day Challenge was created with a modern adult’s demanding lifestyle in mind.  Convenience, ease, affordability and rewards all became important parts of its “real life-friendly” design.  Once people began to experience it for themselves, the Body by Vi^TM Challenge went viral, spreading like wildfire and bursting onto the mainstream stage.

Consisting of five unique Challenge Kits – each one built around nutritional products that support different weight-loss and fitness goals – it has become the Challenge for everybody and every body.

In January 2010, the U.S. Centers for Disease Control and Prevention released data that indicates nearly 34 percent of American adults are obese, more than double the percentage 30 years ago, and a whopping 68 percent of American adults are overweight.

With stats like this to combat, it’s no wonder people are responding so favorably to a Challenge that’s simple, affordable and fun.  The platform has grown so popular that it’s become the fastest-growing health transformation in North America.

                What is the Body by Vi^TM 90-Day Challenge and why is it so effective?

 A Kit to Fit!

The Body by Vi^TM 90-Day Challenge is a movement – a wellness movement.  IT all starts off with a simple goal.  Nothing complicated, just a personal goal set for you, by you!  Not another trend or miracle diet, but a revolutionary way to transform your body and have fun at the same time, in as little as 90 days!

“The Challenge is designed as a platform for people who want to lose weight or get fit, so it’s really for just about everybody,” says ViSalus Senior Vice President of Marketing Audrey Sommerfeld.

The Challenge is built upon nutrition that helps you burn fat, keep lean muscle, boost metabolism and control hunger.  With five Challenge Kits to choose from – each with specific benefits to meet your goal – achieving success is as simple as selecting a Kit.  And with tools available to meet any health and weight-loss goal, the Challenge is for truly everybody and every body.

Take a second to imagine what you could accomplish in the next 90 days!  Whether you want to lose weight for your wedding, bulk up for football season, or get cardio fit for a marathon, there’s a perfect Kit to fit every lifestyle.

And according to ViSalus founder and CEO Ryan Blair, it’s not just about the first 90 days, but rather 90 days at a time.  “We have people who are on their second, third, fourth challenges now and they’ve had total body transformations,” Blair says.  “They’ve lost weight and now they’ve moved on to a fitness Challenge with the Fit Kit.”

Set a goal.  Select a Kit.  Share your results!

Why It Works and What People are Saying

The Body by Vi^TM 90-Day Challenge works for three reasons:  It’s simple, it’s affordable, and it’s FUN!

“The program is simple because it’s based on drinking protein shakes,” ViSalus Sciences Co-Founder and CMO Blake Mallen says.”  Drink one or two shakes a day, eat a healthy third meal and eat healthy snacks in between.  That’s something that the average person can do.  Usually with a week or two, they start to see results.  And the more results people see, the more they are excited to stick with the program.”

Body by Vi^TM Challenge Champion Theresa Granmoe from Colorado agrees, saying that the Challenge is both easy to follow and cost-effective.  “I used the Transformation Kit for my success and I start each day with my shake,” says Granmoe, who has lost 103 pounds on the Body by Vi^TM Challenge.  “The products give me so much energy.  I have now completed my second half-marathon and look forward to completing a 150-mile bike ride.  ViSalus gave me my life back.”

“The program is so effective because of its simplicity and great taste,” says Body by Vi^TM 90-Day Challenge Champion Rod Elliott from Ontario, Canada, who lost 115 pounds on the Body by Vi^TM Challenge.  “The fact that you are able to create so many different shakes always keeps it fresh and new.”

Being able to replace one or two meals a day with a delicious and nutritious ViShape® shake doesn’t just make sense for your health, but for your wallet too, as Ryan Blair points out.  “It’s expensive to follow meal plans that include healthy and organic foods,” Blair says.  “The average person doesn’t have the time or money to do that.  A shake is less than a couple of dollars per meal and it’s a transfer spend, meaning you’re using money you would normally spend on groceries.  Instead of spending more money on unhealthy options, you can spend less money on healthier options.”

It’s simple, it saves you money, and it’s fun, too?  “That’s the key,” says ViSalus Co-Founder and now Royal Ambassador promoting the Challenge, Nick Sarnicola.  “People on the Body by Vi^TM Challenge are high-energy and fun.  People like to be around fun people, and we have created a supportive and welcoming Community.  Come out to any neighborhood Challenge Party and you’ll see what I mean.”

Having such a wide-ranging and supportive Community definitely fuels the fun, according to Mallen.  “People enjoy feeling like they are a part of something bigger than themselves.  There is a full support community wrapped around everybody on the Challenge so nobody feels like they have to go it alone.”

The Community aspect is also making it easier than ever to join the Challenge with friends, which can even get you your Challenge Kit for FREE month after month.  It’s a lot more fun to join a challenge with your friends.  With the Refer 3, Get Your Next Month Free program, all you have to do is help three people join and stay on the Body by Vi^TM 90-Day Challenge with a kit of equal or greater value to your own kit.  If you do this, you’ll get your products for free every month.

25 Million Reasons to Share Your Results and Win!

Whatever the scope of your personal goal, when you complete your Body by Vi^TM 90-Day Challenge, you’ve accomplished something special.  That’s a huge reward in itself.  But for those who are serious about winning, ViSalus has put some incredible prizes on the table.

At ViSalus National Events, Body by Vi^TM Champions are recognized for the most impressive 90-Day Transformations, and rewarded with an ultimate Transformation Vacation.  These lavish trips range from cruises and getaways to full head-to-toe spa makeovers, new wardrobes, photo shoots, luxury boxes for the NBA Playoffs, concerts, private jets, Vegas nights, and more!

“Our Champions are the stars of the Challenge, and we go out of our way to treat them like it,” says John Laun, ViSalus Director of Sales & Program Management.  “It’s a blast to see them step out of a limo in Hollywood with people stopping on the Walk of Fame to see who they are, camera crews following, flashbulbs going off.  They get the star experience – then return home feeling like celebrities.”

Yes, there are incredible rewards for the top Champions and finalists, but the star treatment doesn’t stop there.  With a full branding package for top finishers, and new Challenge Categories set to launch, the rewards keep on coming.

Add it all up and count the thousands and thousands of people who get their Challenge Kits for free each month, and ViSalus is giving away more than $25 million in free product, prizes and vacations every year through the Body by Vi^TM Challenge!

With so many ways to win, it’s no wonder the Challenge is skyrocketing across North America as people search for a convenient, cost –effective and easy way to get their health and weight under control.

Mallen shares impressive growth metrics.  “Last year we grew an average of 15% month over month for the entire year,” he says.  “This year, we’re averaging even more.  At this rate, over one million people will join the Challenge in 2012.  We are the fastest-growing health transformation challenge in North America – and soon, the world.”

“By the year 2015, 74% of Americans are projected to be overweight,” Sommerfeld says.  “That’s an increase from the 67% today.  By the year 2015, one out of every two people around the world will be overweight or obese.  It’s a growing epidemic, so from a business point of view, we know there is a lot of opportunity for us to make people healthier.”

“The Body by Vi^TM 90-Day Challenge will soon be the No. 1 health transformation challenge in the world,” Mallen says.  “That’s the goal.  When someone thinks about a 90-day challenge, they’ll think of Body by Vi – just like when someone thinks about an MP3 player, they think of an iPod.  We want to be the No. 1 90-day challenge worldwide.”

Is this the year you’ll take control of your health, once and for all?  The first step to unleashing the real you begins with a simple Challenge.  The freedom to live your best physical life is in your hands.  And who deserves that more than you?

Unleashing the New You
From The Challenge Magazine

For every Challenge, there stands a unique goal.  Imagine yours.  What would it be?

The Body by Vi^TM Challenge is helping people lose weight and get fit by the thousands, with new people starting their transformation journeys every minute.  The beauty of the Challenge and the products that support it, however, are how many unique goals can be achieved in just 90 days.

“We challenge people to make their health a priority for 90 days,” says ViSalus® Co-Founder and Chief Marketing Officer Blake Mallen.  “That’s going to mean something different for every person, so it was important to have a plan that fits every body type and every goal.”

Think about what you’d like to accomplish over the next 90 days.  Whether you want to lose 75 pounds or just tone up for the sunshine season, it’s incredible to see how many others share the same goal.  There’s a Body by Vi Challenge Kit for every lifestyle.  If you’re already athletic and training for your next marathon, or just want to balance out your daily eating habits, there’s a perfect Kit with your name on it.

100+ Club?

Total physical transformations reveal themselves often in this Community!  If you’ve got 50, 75, 100+ pounds to lose, you’re not alone.  What can feel isolating and impossible to tackle on your own begins to feel “doable” when you find yourself in the company of others just like you!

Dozens have already joined the 100 Pound Club, losing more than 100 pounds on the Body by vi Challenge.  Most have relied on the Transformation Kit to achieve their results.  A goal so lofty may likely take multiple Challenges to achieve, but by setting attainable goals every 90 days, these mini milestones are adding up to dramatically changed lives.

Some Fine-Tuning?

Many of us tend to put on a few pounds now and then.  Maybe it’s during the holidays, or just when we don’t have time to exercise as much as we’d like.  With all the running around we do, it’s easy to forget that it isn’t equivalent to actually running.  But a few pounds and a jeans-size later, we remember.

Getting back to your goal weight or wanting to firm up a bit doesn’t have to be stressful, though.  It can be really fun when you’re joined by thousands of others doing the same thing!  Using the Balance or Shape Kit, this goal is always within reach.

Focus on Fitness

For those who aren’t necessarily looking to lose weight but still have a 90-day fitness or health goal, the Challenge provides an awesome opportunity to shoot for that new personal victory.  Sometimes maintaining your weight is a victory in itself, especially once you’ve achieved your weight-loss goal.  Staying active is a key component for that goal, and the Core Kit helps those looking to maintain an active lifestyle, 90 days at a time.

Go Pro with Performance Energy

When you’re reaching for that next fitness goal, there’s no better way to fuel your Challenge than with the brand-new Fit Kit.

Featuring performance energy drinks GO and PRO, along with other products that help you play at the highest level and recover from those intense workouts, the Fit Kit has already become a staple of those looking to achieve some of the more extreme personal goals.

“I’m a marathoner and have been for a while,” says Jamie H. of Los Angeles.  “Adding ViSalus PRO to my workouts has had a remarkable impact on my runtime!  And having the support of such a huge community has totally kept me on track and pumped up.  It’s easy to get inspired just surfing around the pages.  Plus, I’ve been surprised to learn how many tips I’ve had to offer.  Who knew?!”

You need to know that you deserve to feel your healthiest.  We all do.  Consider this the place you can go 24-7 to focus on you – understand more about you – and become your very best!

No matter who you are or where you live, you’ve got nothing to lose.  So take the first step – set your goal.  Say it out loud or write it down.  Be a part of the Community.  Be accountable.

Your personal goal is within reach.  Go be victorious!

“I lost 115 pounds on the Challenge!”  – Rod Elliott, Body by Vi Champion

“As a personal fitness expert and somebody who has used ViSalus products while competing for Team USA in world triathlon competitions, there’s nobody who I wouldn’t recommend them to!”  – Trsha Byerley, Team USA Triathlete

“Before every workout, I pop a ViSalus GO shot.”  – Danny Linares, Body by Vi Champion

Flex, Baby, Flex!

Blake’s Operation Transformation

Bodybuilders, trainers and others looking to add lean muscle mass are also gravitating to the Challenge.  It’s become a popular vehicle for this regimented group of men and women to ensure their bodies are provided with the proper nutrients during intense training.

ViSalus Co-Founder and Chief Marketing Officer Blake Mallen figured that the best way to test the products being developed for the new Fit Kit was to be the guinea pig himself!

Mallen publically declared a goal that many thought would never be possible:  Add 20 pounds of lean muscle mass in 90 days through diet, exercise, and ViSalus products!

No stranger to physical fitness, Mallen had embarked on previous Challenges that included Olympic triathlons, Special Forces Obstacle competitions, and climbing the highest mountain in the continental U.S.  Changing his body type from that of an endurance athlete to adding muscle mass would take patience, dedication and a staggering 200-300 grams of protein a day.

Using the Body by Vi^TM Fit Kit, the ViSalus Vi-Pak, and eating what seemed like a lifetime’s worth of chicken was the hardest part in many ways for somebody who lives such an on-the-go lifestyle.  But the convenience of ViSalus products truly made all the difference, and products like GO and PRO fueled his grueling workouts.

In the end, Mallen exceeded his goal, adding 23 pounds of lean muscle I 90 days, and even earning a feature in Natural Muscle magazine for his efforts.  It was a good thing, too, because he had made a bet with friend and fellow Challenge enthusiast Hulk Hogan that he would let Hulk shave his head if he failed to meet his goal.

Whatever keeps you motivated, when you set your goal, the Challenge Community is here to support you.  What’s your next Challenge?

Making Your Challenge Personal
from The Challenge Magazine

Childhood Obesity:  Causing Bodily Harm

Find out what’s weighing on future generations – literally – and how you can help prevent it.

As adults, it’s commonplace to monitor weight fluctuations and how our clothes fit.  But what about our children?  Is anyone making sure their clothes no longer fit because they’re getting taller – as opposed to just bigger?  Just as the number of overweight and obese adults has increased in this country, so has the rate of childhood obesity.

According to the Centers for Disease Control (CDC) and Prevention, childhood obesity has more than tripled in the past 30 years.  Today nearly one in three American children is overweight or obese.  In African-American and Hispanic communities the number is even higher – at almost 40%.  Experts are calling childhood obesity an epidemic.

Just as obesity and excess weight cause health consequences for adults, obese kids pay a heavy health price.  Obese youths are more likely to have risk factors for cardiovascular disease, such as high cholesterol or high blood pressure.  The CDC reported that in one sample of obese 5- to 17-year-olds, a staggering 70% had at least one risk factor for cardiovascular disease.  What’s more, obese adolescents are more likely to be prediabetic and have greater risk for joint problems and sleep apnea.  One recent study suggests that obesity, sleep apnea and behavior and learning difficulties can actually interact with one another to worsen their effects on children.

Health hazards aside, everyone knows kids can be cruel.  With bullying now at an all-time high, obese children are prime targets.  At an age when fitting in can be everything, the stigma of simply being bigger than everyone else can be crippling to a child.

A Lifestyle Issue

So how did childhood obesity become an epidemic in this country?  The answer isn’t simple.  A generation ago our lifestyles were different.  Kids walked to and from school, ran around at recess, took gym class and played outdoors after school.  They ate reasonable portions of home-cooked meals.  On average, they ate one snack between meals per day, and fast food was a rare treat.

Contrast that with the habits of today’s youth.  Think about it:  How do your kids start their days?  Sugary cereal?  Pastry?  No breakfast at all?  Maybe they ride their bikes to school, but most ride buses.  Many gym classes have fallen victim to school budget cuts, and after-school activities are often sedentary.  Today’s kids, ages 8  to 18, spend an average on 7.5 hours a day using some form of entertainment media – TV, computers, video games, cell phones, movies and so on.  Between meal snacks are a way of life, trending towards three a day.  Eating out, including fast food, has become commonplace.  And portion sizes have exploded.  They’re now up to five times larger than in years past.  In the mid-1970s the average sugar-sweetened beverage was 13.6 ounces.  Today it is common for kids to consume a 20-ounce sugar-filled drink and 240 extra calories.  As a society, people today eat about 30% more calories than we did 40 years ago, including 56% more fats and 14% more sugars.

Childhood obesity is a frustrating problem, but it is ours to control.  It has gained the attention of influential foodies, physicians, and first lady Michelle Obama.  She launched a comprehensive initiative called Let’s Move! that’s dedicated to solving the problem of childhood obesity within a generation.  As part of the effort, President Barack Obama established the Task Force on Childhood Obesity, which is charged with developing an interagency plan to reduce the rate of childhood obesity to just 5% by 2030.  The task force issued its first report in February 2011, making far-reaching recommendations for parents, schools, physicians and even government agencies.

Fighting Fat

LetsMove.gov lists many easy, inexpensive actions you can take in your own home, starting today.  Here are just a few:

• Make sure your family eats a healthy breakfast every day.  In addition to being a good way to start a day, a nutritious breakfast can help prevent overeating and snacking later in the day.
• Later in the day, replace sodas with water or 100% fruit juice.
• Learn about portion sizes.  Many should be smaller than you think.  For example, provide portions equal to the size of the back of a fist – a child’s fist for a child’s portion.  Start off serving a small portion.  Kids can have seconds if they are still hungry.
• Eat as a family whenever possible, and remember that vegetables and fruits are your meal –planning friends.  Green should be a regular color on everyone’s plate.
• Take your time as you eat.  It takes about 20 minutes for your body to signal your brain that you’re full.

Celebrities and high-profile personalities are also getting into the act.  The American Heart Association joined forces with the William J. Clinton Foundation in 2005 to form the Alliance for a Healthier Generation.  Its aggressive goal is to empower kids nationwide to make healthy lifestyle choices.  The association teamed up with television personality and author Rachael Ray and her Yum-O! organization to provide recipes appropriate for school settings that are nutritious and delicious.  What child wouldn’t like to see Rachael’s  Mexi-Mac and Cheese in the school cafeteria?

Ideas That Work

School cafeterias have always faced budget challenges, as well as rooms full of picky eaters in a hurry.  But today they’re getting creative, figuring out surprising ways to get kids to eat more nutritiously.  Who knew that naming plain old carrots “X-Ray Vision Carrots” could get preschoolers to eat almost twice the amount?  Or that placing fruit near the cash registers, where impulse purchases are often made, led kid to choosing fruit more often.  One lunchroom simply moved its salad bar from the side of the lunchroom to the middle.  The result:  an immediate increase in salad sales.  And at another school, just prominently displaying fruit in a colorful bowl increased the sale of fruit by 104%.

Use these suggestions to boost better nutrition at home.  After all, every chip you replace with X-Ray Vision Carrots or a Sugar-Sweet Pear means fewer empty calories and better nutrition for your family.

You may not be a celebrity chef, a government official or a certified nutritionist, but you can help prevent obesity in your own home.  Banish the Clean Plate Club from your home.  Select nonfood rewards to recognize your kids’ accomplishments.  It’s the small daily steps – especially those that rev up the heart rate – that will win this war against childhood obesity.

Childhood Obesity:  Causing Bodily Harm

Find out what’s weighing on future generations – literally – and how you can help prevent it.

by Barbara Seale from The Challenge Magazine

Just Do It!

Whatever your goal, jump in and get started.

by Jenny Lynn

Jenny Lynn and Melanie Milletics

The Body by Vi^TM Challenge makes sense from a fitness standpoint largely because our bodies are essentially machines that work best when given idea nutrition.  So whether your goal is to run a 5K, bike up a mountain or swim in the ocean, the best way to prepare your body for these activities is to ingest the proper nutrients to make sure your body fires on all cylinders!

I have been involved in the health and fitness industry for 20 years.  I was a 12-time IFBB Pro Figure Champion, including the 2003-2005 Arnold Classic Figure International Champion and the 2006-2007 Figure Olympia Champion, before retiring from competition in 2009.  In January 2010 I became aligned with ViSalus Sciences and became an Ambassador later that year.  Since then, I have helped two other professional athletes become Ambassadors as well.  Now I get to stay fit and healthy and teach people how to do the same, which is my absolute passion!

The Body by Vi Challenge can help whether you goal is weight loss or building muscle.  In general, it is getting people to eat small meals throughout the day, which boosts metabolism.  That, coupled with the fiber in our shakes to prevent hunger and the fact that our shakes taste great, equals massive weight loss!  And the more muscle we carry, the more fat we burn!  In 20 years in the health and wellness industry, the Vi-Pak is the best product I’ve personally ever taken for antioxidant support fighting off free radicals created during intense workouts.

Goal-setting is a key component in the success of the Body by Vi Challenge.  Everyone does better when they have a goal in mind.  Maybe it’s a wedding, a reunion or a vacation.  Really it doesn’t matter.  By simply making the commitment to yourself you are already taking a step in the right direction toward achieving your goals.

My favorite product is the Vi-Shape shake.  I’ve had more protein/meal-replacement shakes in the past two decades than most people can imagine, so I guess I’m a bit of a connoisseur.  The Vi-Shape shake mixes with anything and is gluten-free, diabetic-friendly, lactose-free, low in sugar, calories and fat, high in fiber and most of all it tastes great.

How does ViSalus compare to other plans/programs that people try?  There are tons of programs and products on the market.  But I personally have never seen any with the level of ideal nutrition, simplicity or success as the Body by Vi Challenge.  It works because it is easy, it tastes great and it rewards people for doing what they should be doing for their bodies anyway – and it’s fun!  The Vi-Pak is fabulous.  In this day and age nobody is getting all of the nutrition they need from their food, so the Vi-Pak assures that they get all of the vitamins and minerals, essential fatty acids and antioxidants they need daily.  Plus, the patented anti-aging and energy supplement us a hit with most people I know.

I have plenty of success stories with ViSalus, including that of my parents.  My dad lost 45 pounds and my mom lost 56 pounds within six months on the Challenge.  I just recently married and hadn’t seen my parents in months.  When they stepped off the plane, I said, “Oh my goodness, where did my parents go?”  I also had a client who lost 60 pounds and was able to get off of his blood pressure medication and his sleep apnea machine.  Another lost 83 pounds in a year.

If you’re considering the Body by Vi Challenge, just do it.  Choose a goal, whether it’s to lose weight, gain muscle, get faster or be better.  It’s only a 90-day journey, and I promise you you’ll surprise yourself.

Just Do It!

Whatever your goal, jump in and get started.

by Jenny Lynn in The Challenge Magazine

Whether by way of poor income or poor choices, many children across the country lack proper nutrients.

Our children are the future – and so is technology.  This isn’t breaking news.  But what happens when one becomes a detriment to the other?  That’s the unfortunate issue we’re facing as a country.  While today’s incredible technological advancements are increasing the ways we learn and conduct business, they’re simultaneously having an adverse effect on our kids.

Today, 32 percent of all children and adolescents in America qualify as overweight or obese.  Their eating habits and sedentary hobbies are quickly putting them at higher risk for health conditions associated with too much weight and too little physical exercise.

Whereas high-tech capabilities are catapulting early education years ahead of prior generations, how do we compensate for the loss of physical fitness, and the influx of cost-friendly fast-food chains?

Thankfully, the White House has addressed the issue.  An initiative headed by First Lady Michelle Obama has the ultimate goal of reversing childhood obesity and getting America’s kids healthy again.  Hers is a mission that not only impacts the health and well-being of children across the country, but potentially the economic bottom line of the United States for years to come.

Doing Our Part

Ryan Blair, Co-Founder and CEO of ViSalus, remembers how low energy, low education and low self-esteem plagued him as a 260-pound teen living in an ominous, low-income neighborhood.  Thankfully, a mentor grabbed his attention and educated him on the importance of being healthy and staying active, and introduced him to entrepreneurialism.

Were it not for the intervention, Blair isn’t sure where he would be today.

Among the ways that Blair pays it forward, he encourages the Body by Vi community, and anybody else with a passion for giving back, to donate nutritional meals to disadvantaged families in need.  ViSalus matches these meals one for one, doubling the impact of every donation.

The program has raised more than 1,000,000 meals since its launch in November 2009, proudly surpassing its million-meal goal.  Local Promoters serve the company’s Vi-Shape® Nutritional Meal Replacement Shake in communities across the country to kids in need of better nourishment.  Often the children are part of after-school programs, religious organizations, or in some cases suffering the effects of natural disasters.

Whether by way of poor income or poor choices, many children across the country lack proper nutrients.  Their bodies are devoid of the vitamins, minerals and nutrients not found in fast-food burgers, French fries and pizzas.  ViSalus Promoters are expanding their charitable efforts to include educating this new group of at-risk youths, as well.

Collaborating for Kids

In an effort to create a program that curbs the childhood obesity epidemic, ViSalus needed a partner with a presence in places where the company’s products would be most impactful.  So Blair reached out to It’s Time Kids, an Urban Born program aimed at getting inner-city youths on the right track mentally and physically through education, eating right, exercise and entrepreneurship.

Their premise is simple:  “Catch on now, so you don’t have to catch up later,” says rap star and It’s Time Kids spokesman Romeo Miller.  He and his father, Percy Miller, a five-time Grammy Award-winner and music mogul turned successful entrepreneur, are using their star and brain power to educate middle-school kids about the pitfalls of growing up in urban communities.

“What’s happening in many cases in urban communities is they’re only being marketed junk food, alcohol and cigarettes,” explains Blair.  Urban Born speaks to kids at a time when they are most at risk and with a voice they understand.  Using true stories  and music, Urban Born conveys critical messages through the 45-minute outreach programs they bring to urban schoolchildren.

Blair personally pledged $100,000 to jump-start a joint project between the Body by Vi Community Challenge, the It’s Time Kids program and Urban Born.  Together they’re working to eliminate childhood obesity in the United States.

Community Challenge:  Saving America’s Children

From The Challenge Magazine

Building Trust, Getting Results

Find a balanced, healthy lifestyle through the Body by Vi Challenge

by Lindsay Messina, 2010 Miss Bikini America, Miss Fitness America

Lindsay Messina with Melanie Milletics

When I work with new ViSalus clients starting their first Body by Vi^TM Challenge, I always recommend the same thing:  Don’t try to change everything, don’t start counting calories, don’t start a new exercise program – just replace two meals each day with Vi-Shape protein shakes for the first two weeks.  Just by making that one change, you will get 60 percent of your vitamins, lose weight or inches, feel better and sleep better.  Most important, you will believe in the ViSalus system and be ready to commit to other changes.  People need to trust a product.  They need to bring loyalty to a product.

My experience in nutrition and fitness is extensive.  I have my own independent fitness consulting business, am an elite trainer and have celebrity clients in New York City.  I was 2010 Miss Bikini America, Miss Fitness America and have appeared on the covers of five fitness magazines.  I also model for fitness magazines and write about the industry for various publications.  My clients range from teens to the elderly – people who are dealing with a wide variety of health and fitness issues, including weight loss, insecurities and life in general.  I teach how to eat properly and how to learn a healthier, balanced lifestyle.

In March, after researching the company and trying the products, I committed to become a Body by Vi Promoter.  First, I tested the shakes and vitamins on myself and was really excited to find that the protein shake actually tastes like a milkshake.  I’ve tried it myself as an athlete, using the shake as a muscle-recovery drink after I work out.  I’ve never seen such a change in my body.  I put on four to five pounds of lean muscle in the last couple of months.

My family personally struggles with obesity.  I’m very familiar with yo-yo dieting.  Before I learned about ViSalus and the Body by Vi Challenge, I knew there had to be an easier method out there that doesn’t feel like you’re dieting, but helps you lose weight and live a healthy lifestyle.  My two sisters’ weight goes up or down 30 pounds on a yearly basis.  After I tried ViSalus, I asked them to try it.  They didn’t want to at first because they were worried the shakes would taste chalky.  I told them, “These shakes taste like milkshakes.  You don’t feel like you’re on a diet.”  They tried it and both lost a full pants size and 10 pounds in the first month.  Once I saw how easy it was for them, I knew that every consumer who struggles with weight can do it.

ViSalus works because it is nutritionally sound, which means people can use it long term to sustain and improve their health and fitness.  When you’re following a specific meal plan, you want to make sure you eat frequently throughout the day.  With ViSalus, you eat meals and snack throughout the day.  The products have the right amount of fiber, minerals, vitamin and protein, without having too much sugar.  My grandmother, who struggles with high cholesterol and takes insulin for diabetes, has improved her health through ViSalus, too.  The shakes have been great for her because even if she doesn’t feel like eating a meal, she can still get her nutritional needs met.

The concept of the 90-day Challenge is a key element for people trying to change their lives.  As clients meet one Challenge, the can set themselves a new one.  The Body by Vi Challenge offers products and kits to help individuals achieve their individual dreams.  It’s all about raising the bar.  At the core of weight-loss or fitness success are the goals that you set and the tools you have to achieve those goals.  Everything about changing your life is about setting goals and furthering your next step.  The Body by Vi Challenge works because it encourages folks to upgrade their goals every 90 days and provides an easy transition to a healthier lifestyle.

Building Trust, Getting Results

Find a balanced, healthy lifestyle through the Body by Vi Challenge

by Lindsay Messina, in The Challenge Magazine

The Body by Vi^TM 90-Day Challenge now Has 5 Different Kits and One To Meet YOUR 90 Day Challenge Goal

Five roads to better health

It’s now easier than ever to achieve your weight-loss and fitness goals with the Body by Vi^TM 90-Day Challenge – thanks to FIVE nutritionally packed Challenge Kits that help support you on your road to success.

Get ready to roll!  Whether you’re looking to build some lean muscle, run your first marathon or drop a few dress sizes – there’s a Challenge Kit packed with all the nutritional products you need to support your journey.

“Whatever you’re looking to achieve, there’s a Kit to help you,” says John Laun, ViSalus® Director of Sales and Program Management.  “The goal could be dropping 50 pounds or just wanting to balance out your diet; we’ve got the tools to help you get where you want to be.”

How it works

                ViSalus worked hard to create a Challenge that’s compatible with real life.

It’s simple, affordable and fun – just Set, Select & Share!

• Set your weight-loss or fitness goal.
• Select from five unique Challenge Kits.
• Share your 90-day results… & WIN!

Why it Works

Two words that explain why the Body by Vi Challenge is sweeping the nation: convenience and ease.  And at the heart of each Challenge Kit is Vi-Shape® — The shake mix that tastes like a cake mix!  Created using science and protein-rich nutrition, the sweet-cream-flavored Vi-Shape shake helps curb hunger and keep blood sugars level.

• Proprietary Tri-Sorb protein blend
• Gluten-free
• Lactose-free
• Low sugar
• Low sodium
• Low carbohydrates
• Digestive enzymes
• Fiber-rich
• 23 vitamins & minerals
• Diabetic-friendly
• Kosher certified

The scientists behind ViSalus also know that food is fun and should be enjoyed!  Too many programs based on shakes lack fun and variety, and just get boring over time.  Not the Challenge!

To help you stay committed and keep meal-boredom at bay, try the Shape-Up^TMHealth Flavor Mix-Ins.  Add these to your Vi-Shape shake and you’ve found the spice o’ life!  Mix & match to find your favorite nutrient-rich recipe.

• Strawberry Phyto-Power
• Chocolate Cardia Care
• Banana Energy Charge
• Peach Complexion Care
• Orange Everyday Defense

Which Challenge Kit has YOUR name on it?

5 Body By Vi Challenge Kits , One to Fit YOUR 90 Day Goal

Body by Vi^TM Balance Kit

• Your key to nutritional balance
• Begin your journey to better overall health and well-being
• 30 customizable Vi-Shape® Shake meals

Body by Vi^TM Core Kit

• Support your active lifestyle
• Fuel your body properly with lean protein, digestive enzymes, calcium, and more
• 30 customizable Vi-Shape® Shake meals and anti-aging support for ideal physical health

Body by Vi^TM Shape Kit

• Kick-start your road to weight-loss
• Start re-shaping your body
• 60 customizable Vi-Shape® Shake meals to boost quicker results

Body by Vi^TM Transformation Kit

• Get ready for maximum transformation
• The quickest way to achieve optimal results using ViSalus products
• 60 customizable Vi-Shape® Shake meals plus cutting-edge supplements (Vi-Trim, Vi-Slim, Omega Vitals) and energy drinks (Neuro Smart Energy) to further support your physical transformation

Body by Vi^TM Fit Kit

• Take your athletic performance to the next level
• Fuel your body for ultimate performance with nutrients to burn fat, boost endurance, speed up recovery, and pack on lean muscle mass
• 60 customizable Vi-Shape® Shake meals plus cutting-edge supplements and energy drinks (ViSalus Go, ViSalus Pro) to support high octane lifestyles

 Money in the bank!

When you join the Body by Vi Challenge, you can watch your wallet bulk up while your waist trims down.  Seriously, this is one of the best parts!  You’ve got the opportunity to lose weight and get fit for less than $2 a meal!

FACT:  You’d have to eat every single item shown here in order to get the nutrients you consume in just one filling Vi-Shape shake!  That’s an intake of approximately 8,674 calories at an expense of around $102.94, versus a 170-calorie Vi-Shape shake for $1.85.

What’s in Vi-Shape®?

Plus, as the saying goes:  Time is money.  You can blend up your favorite Vi-Shape® shake in half the time it takes to go through a drive-thru.  And for $1.85, there isn’t much (if anything) you could order that would compare to its nutritional content.

Get your Kit for FREE!

The only thing better than saving some serious bucks on groceries is actually getting your Kit for free!  For most of us, it’s more fun to get fit with friends, versus traveling solo.  The Body by Vi Challenge Community makes it easy to meet new people on you same path.  But what if you wrangled some of your friends or work colleagues?  With the THREE for FREE program, all you have to do is refer 3 friends and your next Kit is totally free!

You’ll be shocked how easy ViSalus has made it to get your Kit FREE every month!  Just grab some friends, help them start their own Challenges with a Body by Vi 90-Day Challenge Kit (of equal or greater value to your own) – and your next kit is FREE.  No strings.  No small print.  No problem

The Body by Vi^TM 90-Day Challenge Journey

Five roads to better health
From The Challenge Magazine

The Science of Weight Loss

With the help of sound science, the Body by Vi Challenge can help you achieve your weight-loss goal.

ViSalus strives to formulate unique products with the highest-quality ingredients available today to support anybody on the Body by Vi^TM Challenge.  We see many competitors right now trying to copy us, but don’t think they can.  One key reason is the unique process we go through to identify, formulate and deliver cutting-edge products.  No one can copy that.

With more than six decades of experience, the Product Team at ViSalus is a fine-tuned machine.  With our combined experience, we have formulated products to work in more than 65 countries around the world.  Through this process, we learned a lot about how to make the best, cutting-edge, great-tasting products available on the planet today.

We start with the consumer, the industry and the competition.  We really try to understand what consumers need and want, and then how to deliver it better than other companies.  “We study a lot of trends, research ingredients, talk to scientists and doctors, read clinical studies and more before we even begin to formulate a product,” says ViSalus Senior President of Product Development and Global Marketing Audrey Sommerfeld.

Additionally, we go through many quality processes to ensure our products deliver what they promise.  Our products are made in cGMP facilities that are also FDA inspected.  This means we test our ingredients when they come into the plant for potency and purity.  We test during manufacturing to ensure consistent quality.  We test at the end of manufacturing to ensure we meet label claims.  We send our products to outside independent testing labs to verify all of the above, and then also test for heavy metals, PCBs and more.

“In addition to these quality processes, many of our products are also kosher,” Sommerfeld says.  This means that the Orthodox Union has approved every ingredient, and not just the ingredient but the manufacturer of each ingredient.  They also have strict standards for quality testing, how we store our ingredients, for our labels and more.”

These steps help us to provide the money-back guarantees that ViSalus offers, and is one of the reasons we see so many people achieving personal victories on the Body by Vi Challenge.  We are simply one of the best products on the market today!

As a leading expert in the field of food science, nutrition and product formulation, I am dedicated to formulating the world’s best ingredients into the safest and most effective weight-loss products in the industry.

In my 30 years in the nutrition industry, I have worked for big-name companies that have placed spending caps on product development.  But ViSalus is different.  The company stops at nothing to provide the best-possible ingredients available today.  This is why I can say with confidence that we’ve developed the most effective weight-loss products on the market.

These products are safe, low in caffeine and sodium, versatile and not too expensive – plus they’re helping a lot of people lose a lot of weight.  As a nutritionist and dietitian, it doesn’t get any better than that for me.

Let’s take a look at some of the unique and cutting-edge ingredients found in our Body by vi challenge products.

ViSalus is willing to pay more for the best-possible ingredients available today.  This is why I can say with confidence that we’ve developed the most effective weight-loss products on the market.  – Steven A. Witherly, Ph.D.

Vi-Shape Shake

                Based on my experience, the Vi-shape shake is the best-tasting shake on the market today.  We use three different kinds of high-quality protein, so that we do not need to add fillers or fat, sodium and sugar to make them taste good.  We also use premium vanilla to provide outstanding flavor.  There’s a reason we call it “the shake mix that tastes like a cake mix.”  It is truly delicious!

Vi-Shape is also very versatile.  You can add whatever you want to the shake, and that makes it unique.  Since we use sucralose as a sweetener, instead of sugar; it is low in carbohydrates.  Many people, including myself, adhere to low-carb diets.

If you want more carbohydrates, you can add fruit.  You can also add more protein simply by adding another scoop of the shake mix.  Additionally, the glycemic index of the shake is very low, so it’s ideal for diabetics.

There are three different proteins in the shake – soy protein, whey protein and whey protein hydrolysate.  These proteins make the perfect mix for not only losing body fat but also shaping your muscles.  So the shake works for dieters, diabetics and bodybuilders.  Now that’s versatile!

We’ve also added Aminogen^TM, an enzyme complex that enables you to digest your food more completely and increases the amount of amino acids that you derive from your food.  This helps boost your lean muscle mass.  People who lift weights take a lot of Aminogen^TM.

Finally, we included Fibersol^TM, a fiber that’s soluble and tasteless, and does not promote gassiness.  This fiber promotes satiety, making you feel less hungry while dieting.

All of these ingredients and compounds combine to make Vi-Shape a winning formula.  Scientifically speaking, all the planets aligned for the best-possible product.

Helping us to ensure our products are safe is our SAB member, and founder of the Vi-Pak, Dr. Michael Seidman.

“I am passionate about helping people live healthier lives,” say Dr. Seidman.  “I work with the Product Team to come up with new ideas, work with them to improve products, and provide guidance on the safety of ViSalus products.  The ViSalus Mission and the Body by Vi Challenge help us to make the world healthier, while teaching good nutrition.  Our program has tips on healthy eating, portion control and more.  If followed as directed, Body by Vi helps people get their daily servings of fruits and vegetables, fiber, prebiotics, calcium, vitamins, minerals and more.  It is no surprise when I receive emails telling me how much better people feel, how much more energy they have, how they feel they sleep better – all because we make nutrition fun, affordable and easy to use.”

With over 25 years of research in nutrition, Dr. Michael Seidman has brought his knowledge and experience to the Product Team.  Dr. Seidman has an undergraduate degree in human nutrition, is a worldwide public speaker on the benefits of nutrition, and has published books, journal articles, white papers and so much more.  He heads a $5 billion health facility, and has received grants and funding from the National Institutes of Health for his research on how nutrients like antioxidants can help slow aging, or how other powerful substances can even help reverse age-related hearing loss.

Audrey Sommerfeld has been leading product innovation for more than 20 years in companies such as Proctor & Gamble, Johnson & Johnson, Herbalife and more.  She is a passionate spokesperson for the Body by Vi Challenge and leads the global expansion, product development, and quality programs for ViSalus.  She has two undergraduate degrees and one graduate degree, and is known among the team for her powerful laugh and infectious enthusiasm for ViSalus products.

The Science of Weight Loss is from The Challenge Magazine

by Steven A. Witherly, Ph.D., with Michael Seidman, M.D., F.A.C.S., and Audrey Sommerfeld

ViSalus Scientific Advisory Board and Product Team

So many of us these days are searching for the right wellness community – one that’ll help us on our way to adopting a new lifestyle.  We know a healthier life is a better life, so why is the first step toward something that’ll ultimately make us happier always the hardest?  And along the way, how do we stay on track, and avoid getting bored or giving in to temptation?

With an Entire Community behind you, you won’t go it alone.

“The Body by Vi Challenge works because it encourages folks to upgrade their goals every 90 days and provides an easy transition to a healthier lifestyle.”

Welcome to Wellness

“A lot of people fail at diets and wellness routines, because they try to do it all on their own,” says Blake Mallen, ViSalus^TM Chief Marketing Officer.  “The reality of the matter is that it’s not always fun.  It’s not always simple.  But when we surround people with a fresh community of support, they can begin to enjoy the process and see lasting results – often for the first time in their lives.”

Across the board, the response has been phenomenal, from young and old alike.  “The Body by Vi Challenge allows people to tap into an authentic, youthful energy.  But it’s not an age thing.  It’s a feeling,” Mallen explains.  “People gravitate to that energy.  We have a social culture with a modern can-do attitude.  It’s a positive environment that people want to share – no matter what their stage of life.”

The Body by Vi community thrives on interaction with others, and that’s one reason why ViSalus has become wildly successful with their personal challenge platform.  People often learn about the products and try them for the first time at local Challenge Parties, taking place every night in homes across North America.  “We didn’t invent the idea of people getting together to share products – that’s the beauty of the Challenge,” says John Luan, ViSalus Director of Sales and Program Management.  “But we did revolutionize the way these parties are done.”

Being able to try the products and meet other people who are on the Body by Vi Challenge make it easy not only to get started, but to stay on track for 90 days and beyond.  Studies have shown that people that take on weight-loss and fitness goals alongside others are much more likely to be successful, and the Body by Vi Challenge is modern proof.

Vi-Net is a free app for your smartphone that puts the power of Vi-Net in the palm of your hand.  Whether you want to share your latest results on your favorite social network, order more Challenge products or see what’s going on in the Community, Vi-Net Mobile makes it simple and fun!

Taking the Community Online

ViSalus makes it a priority to invest in the latest technology to ensure that anyone who tries to champion a healthier lifestyle through the Body by Vi Challenge has the latest in online tools to support their success.  That’s why everybody on the Challenge can also access Vi-Net, a thriving online Community full of hundreds of thousands of people who are at various points in their own personal challenge journeys.

The ability to plug into this Community gives people a chance to share pictures and videos of their success, cheer each other on, or ask for support from friends new and old – all over the world.  There are also countless videos and tools to help, as well as recipe books, meal planners, progress journals and more.

The Vi-Net Community can also go wherever you go, thanks to Vi-Net Mobile, a free app for your smartphone that puts the power of Vi-Net in the palm of your hand.  Whether you want to share your monthly milestones on your favorite social network, order more Challenge products or see what’s going on in the Community, Vi-Net Mobile makes it simple and fun!

“We wanted to create something social and comfortable to talk about,” Mallen says.  “Unlike a product, or a doctor, or some magic ingredient, which are all things that are odd to just strike up conversation about, the Body by Vi Challenge enables people to have an authentic conversation about wanting to drop 20 pounds, or see their abs, or run a marathon – because those are things people naturally talk about every day.”

And although the Body by Vi Challenge is young by industry standards, it has already taken on a life on its own, mushrooming beyond expectations and literally transforming the way ViSalus operates day-to-day.

Mallen continued, “You’ve also go to look at what’s going on right now and how things are shifting in the world.  It’s even more important to know where things are going – and how to align your Community with the technological trends of tomorrow – not yesterday.”

“When we created the Body by Vi Challenge, we shifted our focus from a company the promotes products to one that promotes a healthy lifestyle – and has fun doing it, too,” Laun says.  “After all, who doesn’t like a good party?”

This progressive type of corporate culture is really in step with who ViSalus is as a company.  “We have a community of good people who are passionate about helping others get healthier,” Laun says.  “It’s that simple.”

The result has been a viral explosion of people telling people about the Challenge, aided by the company’s commitment to technology and systems for sharing stories.

“We are in the storytelling business,” says CEO Ryan Blair.  “I hear hundreds of incredible success stories every day, and share every one that I possibly can.  But the best part is knowing that this is just the tip of the iceberg, in terms of the span of lives we’re actually affecting!”

The Challenge Magazine, Volume 1 Issue 1

How does the Vi-Shape Shake help you to keep muscle and drop fat?
How does Vi-Shape shake help you to put on MORE muscle when you take it as a post workout recovery shake?

The answer is, the type of protein in the Vi-Shape shake is profoundly different from and superior to any other protein powder product on the market.
In fact, there are 3 types of protein the the shake, plus Aminogen for maximum absorption – along with FULL nutrition.
What this means is that your body actually absorbs and uses more of the protein the Vi-shape shake than from any other source of protein in your diet.
When you absorb and utilize more healthy protein, you will keep muscle and drop fat – and even build more muscle if you are taking the ViShape nutritional shake post workout.

YES, you should eat lean healthy sources of protein at your meals – but the fact is, you will actually absorb more of the protein from your Vi-shape shake than you will from that nice lean piece of chicken or fish.

So please do eat a healthy diet rich in vegetables, lean protein and good fats -
but if your goal is fat loss, then use the Vi-shape nutritional shake to replace 2 meals a day, and watch the fat melt away!
If your goal is to put on muscle, even to simply get more ‘toned’, then take the Vi-shape shake post-workout, and you will see better results from your workouts, guaranteed!

Get your Vi-Shape Shake Sample NOW!

How to Get the Best Results on the Body By Vi Challenge With Exercise

How to Get the Best Results on the Body By Vi Challenge Without Exercise